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Sr. Mgr, Product Marketing

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Marketing
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1900126 Requisition #
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The Product Marketing team focuses on growing and engaging Western Union’s user base. Our team is data driven and results focused. We are seeking a talented Senior Product Marketing Manager who thrives at the intersection of data, product and marketing.
 
The ideal candidate will have strong leadership skills, technical, analytical, and product background – with a passion to make products grow. The Senior Product Marketing Manager will be responsible for managing a team to drive go-to-market strategies, manage global internal & external relationships, messaging and positioning of Western Union products, and well as being a subject matter expert on remittances trends and industry advancements.
 
We are seeking a Senior Manager of Product Marketing to work in our Toronto, ON, office on Bay street.
 
Sound interesting? Here are some specifics:
Be product ambassador for Canada – owning digital product growth and partnering with business owners, product and user experience teams, project management, and development to turn requirements into unambiguous, relevant, and meaningful product launches
Leverage insights to highlight product performance gaps, identify growth opportunities & drive execution of growth initiatives.
As well as being an expert on marketing & competitive analysis to drive marketing specific insights.
Work collaboratively with sales to deliver tools & content that will help nurture leads through the sales funnel including product sheets, presentations, infographics & e-books.
Work with brand, legal, compliance, fraud, privacy and other teams to drive product strategy in English, French and other languages critical to the business
 
What you will need to succeed:
Bachelors degree required, MBA preferred
7+ years or more in Product Marketing
Detail-oriented, highly analytical and data- and results-driven approach
Strong presentation, communication, and storytelling skills
Strategic thinking with ability to translate concepts and issues into implications and actions
Strong communication and interpersonal skills that spans cultural differences
Ability to manage multiple projects simultaneously, to prioritize workload, and to work effectively in a fast-paced environment with demanding deadlines
Comfortable working in a dynamic fast-growing environment
Perseverance and persistence in dealing with challenges, and the ability to find creative, innovative solutions
Confidence to present and stand up for your work and ideas
 
What will make you stand out:
Demonstrate knowledge of Canadian regional nuances and challenges in the digital marketing space
Experience leading go-to market process for product launches
Excellent data analysis skills – being able to draw insights from data and turn them into actions
Previous experience working in financial services
 
What’s in it for you?
Competitive global pay and benefits
Unparalleled experience as part of one of the most global marketing teams in the world, with opportunities to build valuable skills and grow your career
Diverse, global team with colleagues in over 50 countries
 
What it’s like here:
Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both! Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better. It means being driven to win, and to do work that makes a difference… on a global stage.
 
Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together on teams. Who knows, your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!
The company will provide accommodation to applicants, including applicants with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category.
 
 
#LI-WU

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