GTM Digital Marketing US Leader
Are you motivated by working with executive leadership to create innovative marketing strategies that will attract new customers and differentiate a global Fortune 500 company? Is it your goal to develop new marketing and branding to enhance and build a leader in the global FinTech space?
Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We’ll be looking to you to work for a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.
Deliver AMERICAS revenue targets for the digital Money Transfer business, managing the marketing, digital product team, pricing and analytics team, and coordinating with the CRM global team. Join Western Union as a GTM DIGITAL MARKETING US Leader Denver CO.
Your responsibilities will include: Maintain relationship with the media and creative agency at regional level, including budget allocation, optimization and KPIs (both digital and ATL investments) across all channels. Manage the Digital Product function across the region to deliver prioritized features and new products for the web and app. Coordinate with the US Global Digital Product. Lead the Marketing function across the region to deliver acquisition and retention targets, including budget management, tracking and reporting. Digital Pricing function across the region, to maximize RPT and corridor growth. Talent review and team skills and expertise ongoing assessment to align with strategic goals, including coaching and mentoring on digital strategies and media efficiencies and effectiveness.
For such a pivotal role, you’ll ideally have a degree. MBA a plus. 8 to10years’ experience in Digital functions (preferably marketing) with multinational companies. Proven history of digital analytics skills
It’s an exciting time at Western Union. We’re growing as a business and we're shaping the financial services sector by driving quality, convenience and customer service to new levels of excellence. We’re unleashing our potential. If you’re ready to do the same, apply now.
We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
Inclusion and diversity are fundamental to our culture and success. Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status, or any other protected category.