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Western Union is changing. Yes, we’re the company that moves money around the world quickly and reliably in 200 countries and territories. We are also present in over 510,000 locations bringing immense distribution convenience to our consumers. But we’re on the cusp of becoming much more than that. Our vision is to be the preferred financial services provider for the underserved – billions of people and businesses with unmet financial service needs. That means pursuing digital, mobile, ATM/kiosk and stored value strategies that meet the needs of today’s global consumers and businesses. So, if you’re looking for a company on the move – and truly one of the most diverse work environments on the planet – then Western Union could be for you.


We’re seeking a Director, Marketing (Acquisition, Activation & Activity, Performance media, brand and agency management), based in our Hammersmith, London office. In this role, you will support our digital marketing efforts within Europe and CIS regions. You will lead a small team of digital marketers and analysts who have responsibility for furthering Western Union’s presence in the digital world. You will work closely with the in-country marketing teams across 33 countries in the region and have responsibility for the marketing planning and cadence and oversee the budget for the region.


Although the key focus of this position will be on digital marketing it will also have oversight on our traditional and operational marketing campaigns.

Sounds Interesting? Here’s some specifics:
  • Keep up with the rapidly evolving technologies and capabilities within the digital and social media marketing worlds;
  • Be responsible for team success in working with other product and marketing teams within the EUCIS market ensuring all groups meet their KPIs;
  • This team will be counted on to be the experts in utilizing and driving digital marketing efforts that result in Western Union’s continued success in growing this area;
  • Help plan the EUCIS digital marketing strategy under the product and marketing heads of the EUCIS business;
  • Assist in managing our media agency to ensure a comprehensive plan is in place contemplating all digital marketing capabilities;
  • Recommend changes as required based on ongoing monitoring of performance;
  • Oversee through the local teams some complex, but effective digital media campaigns that can deliver value proposition message across several digital touch-points and out-acquire the competition;
  • Be the digital voice in the EUCIS market and lead the group’s efforts in this critical area driving accelerated growth for both money transfer and payments.
  • Work well over matrixed organization of different regions and different channels to build off brand and in-house intelligence of financial space and to optimize cross-channel campaigns
  • Work seamlessly with other central teams including digital product, brand and others to identify key requirements and leverage assets that will assist in driving growth.
  • Manage the analytical framework that measures and tracks our performance including selection of marketing tools.
  • Help build a culture of innovation and digital ingenuity in a marketing organization.
  • Possess the ability to manage projects from inception through execution by being strong leader but fostering teamwork to build and implement
What you will need to succeed:
  • Bachelor's degree in marketing or equivalent preferred. Master’s degree highly desirable.
  • 10+ years of marketing experience including specific digital and social media marketing expertise.
  • Proven experience across Paid, Owned and Earned Channels (agency experience a plus)
Skills & Competencies required:
  • Experience with multi-tiered marketing implementation, demonstrate knowledge of regional nuances and challenges in the digital marketing space.
  • Success in managing high-performing teams in a consumer or financial services business. Detail-oriented, highly analytical and data- and results-driven approach.
  • Solid background and understanding of the importance of omni-channel efforts.
  • Proven discipline, drive for results and ability to make commercial decisions.
  • Demonstrated ability to manage operational budgets with sound judgment utilizing external resources.
  • Demonstrated leadership skills and people manager capabilities with the ability to set a strategic direction and priorities within a complex business. Multi-cultural experience desired.
  • Experience in a global consumer brand or financial services company.
  • Digital Advertising Industry experience: Experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, or mobile) preferred.
  • Mobile Experience: Experience in developing strategy and executing in mobile marketing preferred.
  • Research or analytics experience: Highly analytical and research-driven marketers are preferred for this position.
  • Strong communication and interpersonal skills that spans cultural differences
  • Ability to work in a fast-paced environment.
  • Strong executive presence and communication skills.
What’s in it for you:
• Competitive global pay and benefits
• Diverse, global team with colleagues in over 50 countries
What it’s like here:

Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!  


Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better. It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!


Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!


We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category. 


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