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Assistant Manager, Marketing, Taguig

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We’re seeking an Assistant Manager for Marketing, based in our Taguig office. In this role, you will assist in the annual planning to develop and execute marketing plans and programs in coordination with other business units and key functional areas. Your will analyze data on the organization's existing and potential markets to recommend, develop, and implement marketing plans and define marketing opportunities for the organization's products and services.


Sound interesting? Here are some specifics

  • Work in partnership with the senior manager and the head of XBS to agree the marketing strategy for a specific partner
  • Develop strong relationship with regional / local marketing stakeholders to input into the global strategy for the platform launch, act as a brand guardian to ensure strict adherence to our brand guidelines, and apply local insights to individual market launches that supports how individual markets will launch without deviating from the agreed global strategy
  • Support Regional marketing teams and collaborate with cross-functional teams on all marketing and advertising needs
  • Promote experimentation across markets, documenting and socializing learnings and best practices to constantly optimize our communications strategy and media mix allocation across paid, earned, shared and owned for specific product strategies, in partnership with our Go To Market teams and Corporate Communications, Social Media and PR teams
    • Profile Comms target audience
    • Develop Media mix recommendations (across POE) – partnering with Global Comms & Social to create a holistic view
    • Develop Retailer/agent communication recommendations (if relevant)
    • Deliver key creative assets including development and production for multiple formats
    • Define best practice guidance on how to deliver a successful campaign
    • Recommend measurement principles and suggested KPIs and benchmarks
  • Be a steward of WU brand strategy & creative excellence
  • Manage external agency relationships In line with expected deliverables to meet budgets and deadlines
What you will need to succeed
  • At least 5 years of experience leading marketing strategy; building, managing and executing campaigns
  • Educated to university degree level
  • Strong understanding of all areas of marketing communications derived from either agency or client side.
  • Strong problem solving, commercial acumen, analytics and communication skills.
  • Ability to be a company-wide change-agent that influences strategic actions and mindset changes.
  • Experience with integrated communication plans including ATL, BTL, digital, social, loyalty and customer experience
  • Global experience with knowledge of how local culture can challenge the global strategy & creative execution
  • Ability to work under pressure facing multiple deadlines
What will make you stand out
What’s in it for you?
  • Competitive global pay and benefits
  • Unparalleled experience as part of one of the most globalized companies in the world, with opportunities to build valuable skills and grow your career
  • Diverse, global team with colleagues in over 50 countries
What it’s like here:

Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!  


Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better. It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!


Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!


Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including applicants with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status or another protected category.


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